Chennai Super Kings (CSK) has officially announced the appointment of Katrina Kaif As their brand ambassador for the upcoming Indian Premier League (IPL) 2024 season, This partnership marks a significant milestone for the five-time IPL champions, signaling a new chapter in their illustrious journey.
A new face for CSK
Katrina Kaif, one of the most famous actresses of Bollywood, is all set to bring her star power to the world of cricket as the new face of Chennai Super Kings. Known for his charismatic presence and huge fan following, Kaif’s association with CSK is expected to increase the team’s appeal and strengthen its bond with fans around the world.
Strategic partnership with Etihad Airways
The announcement of Katrina Kaif as the brand ambassador follows CSK’s newly signed sponsorship deal with Etihad Airways. This strategic partnership is in line with the team’s vision to expand its global reach and enhance its brand image. Notably, Katrina Kaif also serves as the brand ambassador for Etihad Airways, making this collaboration a seamless affair for all parties involved.
Refreshing Team Identity
In anticipation of the IPL 2024 season, Chennai Super Kings have also unveiled a refreshed jersey logo. This update reflects the team’s commitment to evolving its brand identity while remaining true to its core values and heritage. Fans can expect to see their favorite players wearing the new jerseys, symbolizing a fresh start and new ambitions for the championship.