Brand Guardianship Index 2024
In a remarkable achievement, Mukesh Ambani, the visionary leader who runs Reliance Industries Limited, has secured the first place among Indian executives and an impressive second place globally in the prestigious. Brand Guardianship Index 2024 By Brand Finance. This recognition puts Ambani ahead of famous global leaders like Satya Nadella, Sundar Pichai, Tim Cook and Elon Musk.
dominance of diversified group category
In the ‘Diversified’ group category, Ambani outshone his peers by claiming the top spot. This notable designation is preceded by respected personalities like N Chandrasekaran of Tata Group and Anish Shah of Mahindra Group.
Ahead with a score of 80.3
Brand Finance survey gives impressive award to Mukesh Ambani Brand Guardianship Index (BGI) score 80.3. He is just below the leading score 81.6 Hosted by Huateng Ma China-based Tencent. BGI uses a balanced scorecard, which emphasizes the CEO’s ability to act as a steward of his or her company’s brand and long-term value.
ESG considerations at the forefront
The analysis underlines the growing importance of environmental, social and governance (ESG) considerations in determining CEO reputation. Mukesh Ambani’s leadership reflects a strategic focus on sustainability while keeping pace with the evolving landscape of responsible business practices.
Brand Patronage Index 2024, Sustainability Champion Impact
The survey reveals a paradigm shift, highlighting that being recognized as a ‘sustainability champion’ has a significant impact of 14% on reputation scores. This surpasses factors such as perceived trustworthiness (12.5%), ‘strong strategy and vision’ and global recognition, underscoring the growing importance of ESG in shaping CEOs’ perceptions.
About Brand Guardianship Index 2024
Brand Patronage Index, Created by Brand Finance, a prestigious global platform that recognizes CEOs who effectively and sustainably grow the value of their businesses. This achievement requires the CEO to skillfully manage the expectations and needs of various stakeholders, including employees, investors and the broader community, while ensuring a harmonious balance.
Highlights from the 2024 edition of the survey Mukesh Ambani’s Exemplary leadership within the ‘diversified’ group category. Ambani’s performance was noted for its excellence, surpassing global leaders as well as prominent Indian executives such as Tata Sons Chairman N. Chandrasekaran, who moved from 8th to 5th in 2023, and Mahindra Group’s Anish Shah, who is at number six.
Brand Finance’s methodology for this index is to create a comprehensive scorecard that evaluates various aspects of a CEO’s ability to manage his or her company’s brand and ensure its long-term value. An important point of the survey is that it has been emphasized Environmental, Social and Governance (ESG).) factors, which now play an important role in shaping a CEO’s reputation.
The Brand Guardianship Index is dedicated to honoring CEOs who skillfully navigate the complex terrain of achieving business success, fostering long-term brand growth and managing their personal reputations. Key elements contributing to a CEO’s reputation score include being acknowledged as a ‘sustainability champion’ – a factor that accounted for 14% of the variation in reputation scores, surpassing the importance of perceived trustworthiness (12.5%). Has a solid strategy and vision, and achieving global recognition.
The index evaluates CEOs based on ‘perception’ factors that reflect current opinions, ‘performance’ factors that reflect actual results, and ‘promotion’ factors that enhance future perceptions and results. Mukesh Ambani’s continued rise in the global rankings is a testament to his dedication to sustainable business practices and his skill in effective brand management.