Pepsi Reveals New Logo Worldwide

pepsi, One of the world’s most recognizable brands has made a bold move fresh logo And revamped the brand identity after 14 years of continuity. The cola giant launched its new visual identity worldwide on March 1, 2024, marking a significant change in its image.

a global unveiling

The journey towards this new visual identity began in March 2023 when Pepsi unveiled the new logo exclusively in North America to celebrate the brand’s 125th anniversary. However, the global launch on March 1, 2024 was marked by an impressive takeover of iconic destinations around the world with larger-than-life digital installations.

Iconic place changed

In a coordinated effort, Pepsi organized 120 CGI moments around the world, including installations at Hoosier Lane in Melbourne, Australia, the Gaddafi Cricket Stadium in Pakistan, and iconic locations such as Ho Chi Minh and Warsaw. These installations showcased the brand’s new identity in a grand and memorable way.

illustration from heritage

Pepsi’s latest identity takes inspiration from 125 years of history, Borrowing equity from its logos of the 60s, 80s and 90s. One of the most significant updates is the return of the ‘Pepsi’ wordmark to its place in the yin-yang world, reminiscent of its design from the 80s and 90s.

engage audience

During the design process, Pepsi engaged its fans by asking them to draw a picture of the way they remembered the logo. Surprisingly, most people around the world included the text ‘Pepsi’, inspiring Pepsi to bring back this nostalgic element.

modern yet nostalgic

The new logo has a feature Bold color palette, a white wave, and a retro-inspired, uppercase typeface, Reflects Pepsi’s unapologetic mentality. The emphasis on black and sleekness is a significant departure from its traditional design, signaling a pivot toward healthier choices and a more health-conscious lifestyle.

expanding reach

Pepsi’s brand refresh aims to expand its reach among the GenZ group with a focus on healthier options. The brand will support various cultural moments throughout 2024, reinforcing its commitment to entertainment, music, sports and culture.

Blending heritage with innovation

The campaign traces the evolution of Pepsi’s logo by delving into the archives, tracing the changes since its inception as a brand new drink in 1893. The bold new logo symbolizes Pepsi’s brand evolution, blending heritage with forward thinking, captivating a global audience with its innovative approach.

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