bollywood superstar Ranveer Singh has recently invested in popular lifestyle brands boat, To be not only a stakeholder but also the official face of the brand’s audio products. This partnership is a strategic move for boAt, as they welcome Singh to their illustrious list of brand ambassadors, which already includes notable celebrities and sports personalities.
a strategic investment
Ranveer Singh’s investment in boAt is more than just a financial decision; It is a collaborative effort to revolutionize the audio experience for the Indian market, specifically targeting the Gen Z and Millennial demographics. Known for his vibrant personality and deep connection with music, Singh’s involvement is expected to bring new energy and innovation to the brand.
With Ranveer Singh on board, boAt’s lineup of brand ambassadors now includes some of the most influential names from the entertainment and sports industry, such as Kiara Advani, Rashmika Mandanna and cricket stars Shreyas Iyer, Hardik Pandya, KL Rahul and Jemimah Rodrigues. This group of ambassadors reflects boAt’s commitment to building a brand that resonates with the youth and the young at heart.
The vision behind the partnership
Aman Gupta, co-founder and CMO of boAt, expressed his excitement over having Ranveer Singh as part of the team. Gupta highlighted Singh’s infectious energy and passion for music as key elements that align perfectly with boAt’s core values. The partnership is seen as a recognition of boAt’s mission to elevate the audio experience in India with a focus on innovation, quality sound and community building.
Ranveer Singh shared his excitement about associating with boAt, emphasizing the brand’s commitment to superior sound quality and its strong connection with the young generation. For Singh, investing in boAt is about being part of a movement that aims to “amplify the voice of India like never before”.
‘Lost in Nirvana’ campaign
The collaboration has already begun with the conceptualization and execution of the ‘Lost in Nirvana’ campaign with creative agency Talented. The campaign includes ad films showcasing the impressive features of the Nirvana range, such as 120 hours of battery life, boAt signature sound and active noise canceling technology. In the campaign, Ranveer Singh invites the audience to go on a musical journey, featuring him in a unique avatar that has never been seen before.
boAt’s tours and offerings
Founded in 2015 by Aman Gupta and Sameer Mehta, boAt has rapidly emerged as a leading name in the wearable technology sector, offering a diverse range of products including headphones, smartwatches, and speakers. To date, the company has secured a total investment of $177 million, demonstrating significant growth and potential in a competitive market.
Important questions related to exam
- Which Bollywood superstar recently invested in lifestyle brand boAt and became its official face for audio products?
- When was boAt founded, and what diverse range of products does the company offer in the wearable technology sector?
Please comment on your answer!!!